Loveblock is a family owned winery in Marlborough, founded by Erica and Kim Crawford. After decades helping shape New Zealand’s global wine reputation, they began a new chapter driven by curiosity, sustainability, and a desire to explore wine beyond established styles. Loveblock was created as a personal project and a return to hands on winegrowing.

Located on their hillside vineyard overlooking the Awatere Valley, Loveblock is guided by organic farming and a deep respect for the land. The wines are made with care and precision, focusing on purity of fruit, balance, and a strong sense of place. While Loveblock is based in Marlborough, selected wines are also sourced from Central Otago, reflecting the diversity of New Zealand’s wine regions.

Loveblock wines reflect a thoughtful approach to winemaking, where quality, sustainability, and enjoyment are equally important.