Bring New Zealand Wine to Your Restaurant
POUR YOURSELF
A GLASS OF NEW ZEALAND
Accessible Premium, One Glass at a Time
- Registration Period
- March 1, 2026 – April 18, 2026
- Campaign Period
- June 1, 2026 – June 30, 2026
POUR YOURSELF
X
World class, sustainable and delicious – we’ll drink to that!
Great wine stories start with the land. New Zealand offers young soils, dramatic landscapes − from the subtropical north to the mountainous south − and a maritime climate with long sunshine hours and nightly sea breezes. The proximity of New Zealand vineyards to the ocean has a pronounced effect on the character of our wines. Combined, these elements produce a diverse array of distinctive, high-quality wines that develop pure, intense varietal flavours.
World class
Sustainable
Delicious
Take a sip of our delicious
New Zealand wine
Sauvignon blanc was the first wine to put New Zealand on the map, and it has developed a cult following with millions around the globe. The world’s love for New Zealand wine continues to grow as wine lovers discover the diverse range of varieties on offer, including our expressive pinot noir, refined chardonnay, and refreshing pinot gris and rosé.
- Eligible for Air New Zealand Round-Trip Flight Awards
-
- Restaurant Awards
-
2 Regional Restaurant Awards
4 Tokyo Metropolitan Restaurant Awards
- Featured on the Official Website & Tabelog Campaign Page
- Promotion via SNS & Press Announcements
- Complimentary Promotional Kit (Shipping in May)
- Invitation to Executive Sommelier tasting session hosted at the New Zealand Embassy (20 April)
Upon registration, you will recieve campaign
marketing tools to help you kickstart the promotion easily
(These are scheduled to be shipped the week of May 11.)
Table Tent
Consumer Giveaway
Wine Disc Pour
Digital Banners
SNS Templates
AWARDS
multiple Air New Zealand round-trip
economy tickets to New Zealand to be won
Consumer Award
- 2
- winners（1 ticket each）
Regional
Restaurant
Awards
- 2
- winners（1 ticket each）
Metropolitan
Restaurant
Awards
- 4
- winners（1 ticket each）
How to
Participate
-
Register
-
Select Wines
-
Promote and sell selected wines
-
Submit Sales Results(Required for Award Eligibility)
Eligibility
Criteria
- ・List at least two wines from the official campaign wine list
- ・Promote the campaign in your venue using the provided digital and physical tools
- ・Submit sales results at the end of the campaign
Winery Information
Discover the New Zealand wineries here
FAQ
Q1.How do restaurants participate in the 2026 campaign?
Restaurants can register online starting 1 March 2026 through the official campaign website.The registration deadline is 18 April.
To participate, each restaurant must:
- ・Offer at least one New Zealand wine brand and two varietals from the official campaign wine list
- ・Promote the campaign using the provided digital assets and POSM tools
Once registered, restaurants are added to the official campaign map and the dedicated Tabelog campaign page.
Q2.What benefits do participating restaurants receive?
Restaurants enjoy several promotional and commercial advantages, including:
- ・Visibility on the official campaign website and Tabelog campaign page
- ・Access to POSM, digital design templates, and customer giveaways
- ・Increased customer engagement driven by the consumer prize draw (round-trip Air New Zealand flights)
- ・Eligibility for restaurant awards (4 metropolitan + 2 regional)
- ・Invitation to the exclusive New Zealand wine seminar and tasting at the NZ Embassy
Q3.Is the campaign suitable for smaller restaurants or bars? Can we still be competitive?
Yes — the campaign is designed to be accessible and beneficial for venues of all sizes. In addition to overall sales awards, there are categories that adjust for seating capacity, meaning smaller venues can compete on a more level playing field. Participating restaurants also benefit from increased visibility, customer engagement through the consumer promotion, and access to campaign materials — regardless of size or sales volume. Many smaller venues in previous campaigns have successfully increased by-the-glass sales and attracted new customers through participation.
Q4.How are the restaurant award winners selected?
Restaurants compete in six award categories (four metropolitan, two regional).
Selection is based on:
- ・Total eligible NZ wine bottle sales during the campaign (all regions)
- ・Instagram feed posts featuring the campaign (regional awards only)
- ・Adjusted sales value or volume, where applicable
Q5.What counts as a valid Instagram post for regional restaurant awards?
For regional restaurants, bonus points are awarded for each valid Instagram feed post that:
- ・Includes at least one of the official campaign hashtags
- ・Tags the official campaign account @discovernew.nz on Instagram
- ・Includes at least one eligible wine-brand hashtag
Q6.What support materials will participating restaurants receive?
- ・Official campaign table tents (the only POSM item for 2026)
- ・Digital assets (Instagram templates, campaign visuals)
- ・A small number of wine disc pours as giveaway gifts for customers who purchase New Zealand wine
Q7.What results did restaurants see in last year’s campaign?
The 2025 campaign delivered strong commercial outcomes:
- ・80 restaurants participated nationwide
- ・30,000+ glasses of NZ wine served in one month
- ・20,000+ consumers reached
Many restaurants reported increased foot traffic, new customers, and stronger by-the-glass sales.
Q8.How do customers enter the draw for the New Zealand trip?
Customers who visit any participating restaurant during the campaign period can enter the draw using the entry method provided at the venue.
Guests are invited to explore New Zealand wines during their visit, but entry to the draw does not require a purchase.
Q9.What is the New Zealand Storyteller Award?
New for this year, the NZ Wine Storyteller Award celebrates individuals who share engaging and authentic content about New Zealand wine during the campaign period.
Participants are invited to post about their experiences with New Zealand wine, highlighting its quality, stories, and unique appeal. Entries will be evaluated based on creativity, storytelling, and overall presentation.
Q10.How do I participate in the NZ Wine Storyteller Award?
To participate, you must register via the website and meet the following requirements:
- ・Be aged 20 or over
- ・Publish posts between 15 May – 30 June 2026 featuring participating New Zealand wines
- ・Include the hashtags #NZWineJapan and #ニュージーランドワインの魅力, tag @discovernew.nz, and mention the winery
