How to Participate

Share Your New Zealand Wine Story
and Enter the Award

REGISTER

Sign Up

Register your Instagram account via the campaign form

DISCOVER

Explore New Zealand Wine

Discover NZ wine through restaurants, retail, or your own collection

CREATE

Post Your Story on Instagram

Share a photo or video with your experience Include hashtags and tag

#NZWineJapan
#ニュージーランドワインの魅力
@discovernew.nz

When posting, be sure to include both campaign hashtags
(#NZWineJapan and #ニュージーランドワインの魅力) and tag the campaign account @discovernew.nz.

Win a Round-Trip Flight
to New Zealand
( 2 prizes, 1 RT flight each)

Enjoy a glass
—win a journey to New Zealand

Instagram Post Guide

Share your moment enjoying New Zealand wine — through your own perspective.
We encourage posts that capture food pairings, celebratory moments, or the atmosphere of the experience.
When posting, be sure to include both campaign hashtags
(#NZWineJapan and #ニュージーランドワインの魅力) and tag the campaign account @discovernew.nz.

Wine + food pairing
Wine + food pairing
Cheers with friends
Cheers with friends
Restaurant atmosphere + wine
Restaurant atmosphere + wine

FAQ

Q1.Where can I find participating restaurants?

Participating restaurants are listed on Tabelog and on the website map. Use the search feature to find venues near you that serve New Zealand wine.

Q2.How do I participate as a Storyteller?

Start by submitting the entry form to register your participation. Then visit a participating restaurant, enjoy New Zealand wine, and post a photo or video on Instagram with the required hashtags and campaign account tag.

Q3.What hashtags and conditions are required for posting?

To be eligible, your post must meet all of the following requirements:

  • ・Published between 15 May and 30 June 2026
  • ・Caption must identify at least one wine brand participating in the Pour Yourself a Glass of NZ 2026 campaign
  • ・Include both campaign hashtags: #NZWineJapan and #ニュージーランドワインの魅力
  • ・Tag the campaign Instagram account: @discovernew.nz
  • ・Share a personal experience, impression, or story about the wine

You are encouraged, but not required, to highlight the appeal of New Zealand wine, include food pairing suggestions, or share educational or cultural insights about the wine.

Q4.What kind of photos or videos should I post?

Share your moment enjoying New Zealand wine at the restaurant — wine and food pairings, celebratory moments, or the restaurant atmosphere. Posts should authentically capture your experience.

Q5.Can I enter from multiple restaurants?

Yes - as long as each post meets the post requirements. These factors will not influence the selection of the winners: engagement metrics such as likes or comments.

Q6.Can I submit multiple entries?

Yes - as long as each post meets the post requirements. These factors will not influence the selection of the winners: engagement metrics such as likes or comments.

Q7.How and when will winners be announced?

The Award recipient will be selected by the judging panel on 17 July 2026. The winner will be notified via the email address provided at the time of registration. The recipient must confirm acceptance and submit any required documentation by the deadline specified by the Promoter. Failure to respond may result in the Award being withdrawn and an alternative participant selected.

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